Brand Equity

Brand Equity

According to Wikipedia (which, incidentally, j'a-DORE), Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name. That is, when people think of coffee, they also think of Starbucks. (Sorry Christel.)

I wanted to announce that I have spectacular brand equity. Spectacular, I tell you!

At the beginning of 2008, I took over my new job as a marketing editor. I love this job. I've long said I only care about people and words -- and I'm pretty serious about that. This job is people and words: charming people into making decisions and seeing things a certain way, then making it linguistically perfect. Nice! It's also fantastically overwhelming, and very nearly impossible to actually accomplish all the projects we have going on, due to volume alone. Prima donna personalities notwithstanding.

I say all that to say this: all my colleagues are new to me. And yet they know exactly who I am. It's strange and unbelievably cool.

The colleagues I'm making friends with (nearly all of them, as they are awesome women!) are constantly saying things like, "Stacey, I thought of you this weekend when I was shopping, I saw something you'd love..." and it's always something I'd love. Something shiny, or sparkling, or literature-related, or maybe it's a tiara. Nancy calls me The Glitteratti. BWAHAHAHA! This cracks me up to no end. I always knew I was obvious and, shall we say, ridiculously transparent. But I never thought of this as a good or even a funny thing. And now, I have a marketing term to describe this little phenomenon that makes me laugh.

I have spectacular brand equity. Thinking of glitter? Think of me.